Destinations logo Destinations - Research

Our goal is to help you make confident decisions and help turn data and intelligence into practical action. We do this by using effective, engaging and credible research techniques that will help you find solutions, overcome barriers or exploit market opportunities.

 

Skyblue’s crew has been providing independent, professional market research services for twenty years. Clients have asked for different kinds of research of course - economic, social, impact, cultural, customer and commercial research to name just a few of the specialist disciplines we offer. We aim to help you understand what your customers are thinking and how your services can be even more effective, inclusive or successful in future. Our focus is on providing a research consultancy service with insight, practical advice and recommendations for actions that will work for your organisation and your customers in real life.

 


Are you new to commissioning research?

If you are someone relatively new to the research industry but have responsibility for commissioning a project for your organisation the Skyblue crew will help you develop your own skills and capability right from the outset. Let us help you develop the research brief so that you can be confident it's going to meet all the expectations of those around you. Let us act as a sounding board for you when developing the research methodology. And if you like, we can even help you develop your organisation’s capability in terms of research by delivering research workshops and internal briefings to help you get the most from similar work in future. Our aim is to help you be absolutely confident that the research is going to work for you and that your project is in very safe hands.

 

Got loads of experience in commissioning research?

Many of our clients are our peers and therefore we respect their skills in being able to develop challenging and purposeful research briefs. It’s a competitive business and we know we have to stay ahead to be given the opportunity to undertake exciting research with forward thinking clients. As market research professionals we do our utmost to keep on top of leading industry practice and research methodologies. We take data protection very seriously as you would expect, and quality assurance is part of Skyblue’s DNA. We know that the quality of research out there is very high and we aim to give you a service that you will be proud to be associated with, and keen to promote within your organisation.

 



 
Our Services

We offer quantitative and qualitative research services that have been developed to meet our clients’ specific needs. From research planning and visioning, to questionnaire design and survey work our approach is always to tailor the right research methodology for your project. This might include face to face interviews, focus groups, peer to peer research, online surveys, research panels, postal surveys, in-depth telephone interviews, literature or knowledge reviews and myriad consultation methods aimed at engaging your target audience and capturing their views, opinions, behaviours and attitudes that give you powerful intelligence to use.

 

So what?
The two words we fear most in the world. So what? It is our primary goal to ensure that these words never issue from the lips of our clients at the end of a research project together otherwise we will have failed. We place a huge emphasis on making sure that any research we undertake is meaningful to our client and to anyone whom they wish to influence or communicate with. Research – for us at least – is not just about gathering lots of data and being able to ‘prove’ a point by sheer numbers and statistics. It’s about informing real life situations and decisions. It’s about making a connection between what people say and what you can do to improve something. It’s about having a close working relationship with our clients along with the skills and imagination to convert ‘data and intelligence’ into ‘action’. That’s our goal. If you share this outlook, please come on board and let’s begin the journey together.
Bringing the research to life
Our service doesn’t end simply when a survey ends. We encourage all our clients to think hard about how they will communicate the research in their own organisation and to external customers. Where welcomed, we support that communication process with well written reports and briefings in a language to suit the user. The written word is one means of communication, but of course there are also many other exciting ways to bring research to life through well structured events, masterclasses, workshops, conferences, interactive websites, films, presentations and documentaries - all part of the Skyblue ‘creative’ service offer.

Suite C, 2nd Floor

 

The Lodge, 21 Front Street

 

Acomb, York

 

YO24 3BW

Tel 01904 340942

 

Tel 01904 343891

 

Fax 01904 343890

 

info@skyblue.org.uk

 

© 2010 Skyblue Research Ltd

 

Company number: 6285696

 

VAT Registration: 911 3957 2